2026
Journey
Brand Identity Packaging
Journey is a premium CBD-infused spring water brand designed to help people transition from the stress of the workday into a state of calm.
Created for health-conscious twenty-somethings looking for a natural and socially acceptable way to decompress, Journey serves as a sleek, contemporary alternative to traditional wind-down rituals.
I developed the brand identity and packaging to feel both highly approachable and elevated. To capture the feeling of lightness and ease that the drink brings, I designed a custom logo and built a visual system around soft, atmospheric motifs of sunrises, sunsets, and clouds. I paired these illustrations with a pastel color palette and selected Giulia, a rounded typeface that is both legible and welcoming. This combination of gentle colors, organic shapes, and clean typography balances the youthful energy with the refinement expected from a premium wellness product.
I developed the brand identity and packaging to feel both highly approachable and elevated. To capture the feeling of lightness and ease that the drink brings, I designed a custom logo and built a visual system around soft, atmospheric motifs of sunrises, sunsets, and clouds. I paired these illustrations with a pastel color palette and selected Giulia, a rounded typeface that is both legible and welcoming. This combination of gentle colors, organic shapes, and clean typography balances the youthful energy with the refinement expected from a premium wellness product.